Working in partnership with the NFL and with Genius Sports, Caesars is the first online sports betting site in the USA to be offering live streaming of NFL games via their website and mobile sports betting app. The December 4 Sunday Night Football game between the Dallas Cowboys and Indianapolis Colts became the first NFL game to be live streamed to Caesars.
Caesars Sportsbook is offering official data-driven in-game betting opportunities and player props alongside live video streams of NFL games to give their customers access to the most compelling in-play NFL betting experience available for mobile and tablets. In addition, Caesars Sportsbook will utilize official NFL league and team marks and logos to help promote their live premium content through a fully immersive Watch & Bet live wagering experience.
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” Eric Hession, President of Caesars Digital, said in a statement.
“Delivering innovative technology like this remains a key emphasis for us, so being the first U.S. sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”
The NFL appointed Genius Sports in April of 2021 as its exclusive worldwide distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the league’s official sports betting data feed to media companies and sportsbooks in regulated markets.
This partnership included the rights for Genius Sports to distribute low latency video feeds to sportsbooks in key international markets, which has now been expanded to include the U.S.
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the U.S.,” Mark Locke, CEO of Genius Sports, said in a statement.
The existing agreement between Caesars and Genius Sports provides highly targeted programmatic marketing solutions, as well as access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, EPL, Argentine and Colombian soccer, as well as Mexico’s Liga MX.
