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Bet365 Growing Brand Footprint In USA Market

Whereas other online sports betting sites such as DraftKings, BetMGM and FanDuel were quick to explode across the USA when sports betting was legalized in the country in 2018, another giant of the online sports betting industry has taken a more measured approach toward the US market.

Bet365 is changing that style, though, and by March of this year, will have doubled the number of online sports it is operating since the beginning of 2023. They launched in three states in 2023, bringing the total of Bet365 operations across America to seven. 

Indiana and Arizona welcomed the Bet365 sports betting app in January of this year and a 10th operation will be added in March of 2024 when Bet365 goes live in North Carolina. 

Prior to 2023, the only states with Bet365 were New Jersey, Ohio, Virginia, Louisiana and Colorado. In New Jersey, Bet365 also offers legal and regulated online casino gambling.

Bet365 USA Welcome Offer & Bonus Codes

Bet365 takes a unique approach to welcoming new players by offering two separate options for a signup bonus. There’s a bet and get in which you bet $5 and are awarded $150 in bonus bets. Use code USB365 to access these promotions at bet 365.

The other option is a $1000 first bet safety net. Wager up to $1000 with your first play at Bet365. If it doesn’t cash as a winner, they’ll refund the $1000 in the form of bonus bets.

View our list of the best bet offers by top US sportsbook sites and online casinos.

Bet365 Arizona

Getting off the ground in late January, Bet365 launched in the Grand Canyon State just in time for people to be able to bet on the Super Bowl game between the Kansas City Chiefs and San Francisco 49ers.

In Arizona, Bet365 is partnered with the Ak-Chin Indian Community. As part of this partnership, Bet365 made a $1 million donation to the tribal organization.

Bet365 Kentucky

September of 2023 saw sports betting launch in Kentucky and Bet365 was among eight sportsbooks that were there from Day 1, gaining their license through the Kentucky Horse Racing Commission, the official state regulator of online sports betting.

In Kentucky, Bet365’s land-based partner is Sandy’s Gaming and Racing, a brand new $75 million quarter horse racetrack and entertainment complex. 

Bet365 Iowa

In June of 2023, Bet365 launched in Iowa. Here, they are partnered with Casino Queen Marquette, a riverboat casino operation.

While Iowa isn’t a major state in terms of population with only 3.2 million people, one of the attractions to launching in the state is the state regulator, the Iowa Racing and Gaming Commission, requires just $45,000 to gain a state gaming license, and only $10,000 annually to renew it.

Bet365 Indiana

Much like Arizona, Bet365’s launch in Indiana took place on Jan. 31, 2024, again in order to allow people in the Hoosier State to be able to legally wager on the Super Bowl.

In Indiana, Bet365 is paired up with the French Lick Resort. 

Bet365 North Carolina

Bet365 will launch in the Tar Heel State on March 11, 2024, just in time for March Madness. In North Carolina, Bet365 is working in partnership with the NBA’s Charlotte Hornets.

How many US states currently are offering a Bet365 app? 

Currently, there are nine US states offering the Bet365 app. They are Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa, Colorado, Indiana and Arizona. North Carolina will be the 10th US state with a Bet365 online sportsbook when that state launches legal and regulated sports betting in March of 2024.

What is Bet365?

A British-based company that is headquartered in the English city of Stoke, Bet365 is one of the largest online sports betting and casino sites in the world. Already a dominant power in Europe and Asia, they’ve steadily made inroads into the USA.  

What is the legal age to play online gambling with Bet365 in the USA?

The minimum age requirement to bet on sports or play online casino games via the Bet365 app is 21.

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