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Cooper Kupp may have been the Super Bowl LVI MVP, but is he the Instagram engagement MVP?

instagram most engaged Rams Players

Offers.bet compared the 10 most Instagram-follow LA Rams players, their engagement rates, number of followers, average like ratio and analyzed the players insta-value.

Findings:

  • Top 10 total LA RAM followers: 21.5M total followers
  • The most engaged followers are with: (17.05 %) Cam Akers
  • The most liked player by avg likes: Odell Beckham Jr with 506714 per post
  • The most followed Rams player is: Odell Beckham Jr with 15.5m
  • The player with the most fake followers: Von Miller according to modash.io
Rams memberFollowersEstimated Earnings Per PostEngagement Rate in %Avg Likes Per Post
Odell Beckham Jr15.5M$30,789 – $51,31503.28506714
Von Miller2M$3,968.25 – $6,613.7503.4969409
Jalen Ramsey1.4M$2,858.25 – $4,763.7504.4463780
Aaron Donald1M$2,009.25 – $3,348.7501.359590
Cooper Kupp613k$1,846.5 – $3,077.514.4288630
Sony Michel412k$1,229.25 – $2,048.7501.476027
Robert T. Woods III202k$604.5 – $1,007.503.577133
Andrew Withworth106k$312 – $52007.176922
Cam Akers160k$483 – $80517.0526254
Van Jefferson97.7k$384 – $64010.119478
Methodology: Offers.bet compared the 10 most Instagram-follow LA Rams players and with a tool from www.influencermarketinghub.com we analyzed the players insta-value. To get an indication of actual followers we also consulted with modash.io to find the number of fake or inactive followers. 

When people look back at the 2021 National Football League season, it may go down in history as the greatest of all time.

It was the longest campaign ever, with 17 games and 18 game weeks, with so many twists and turns along the way. The playoffs will be remembered for the Divisional Round, which (there is no doubt about this) definitely was the greatest weekend of games ever in the NFL, followed by two awesome Conference championship games, and a compelling Super Bowl LVI that came down to the final minute.

At the end of the night, it was the Los Angeles Rams that took home the Lombardi Trophy with a 23-20 win over the Cincinnati Bengals. Cooper Kupp took home the MVP award (at +700 odds, we might add) ahead of teammates Von Miller (the Super Bowl LV MVP) and Aaron Donald the three-time NFL Defensive Player of the Year), who each had two sacks and keyed the defense.

But is Kupp the Instagram MVP of the Rams, or is it one of the other LA stars?


The top 10 Rams have 21.5 million followers, a number which is sure to rise in the weeks after the Super Bowl LVI win: everyone loves a winner in Los Angeles. Odell Beckham, Jr. makes up a huge chunk of that, with almost 15.5 million followers by himself. But OBJ ranks eighth in engagement percentage at just 3.3 percent: of course, that still means he gets over 500,000 likes per post, so that is not too bad.

What about Donald and Miller? 

Donald ranks last in the top 10 with just 1.35 percent engagement, but maybe that may go up now that he has won everything there is to in the NFL. According to modash.io, Miller has the most fake followers, and ranks seventh at 3.49 percent engagement. But I do not think either future Hall of Fame player is crying about those numbers while they are at Disneyland.

Interestingly, the top three in engagement percentage are all skill position offensive players. But Kupp is only second on the list at 14.42 percent, ahead of Van Jefferson (10.11). The true Instagram MVP of the Super Bowl champions is Cam Akers: while he did not have the best game on the field (13 carries, 21 yards, plus 14 yards receiving), Akers is dominating his teammates off it. He has an amazing 17.05 percent engagement rate on the Gram, but that number might go down after the win, because of all the new followers he is expected to pick up in the coming months.

Ah, the price of victory. 

So while Kupp picked up the triple crown in the regular season (145 catches, 1,947 yards, 16 TDs) and was named the Offensive Player of the Year, as well as Super Bowl MVP, he has to be satisfied with second place on this list. But knowing him, he will catch and pass Akers in the coming months.

Methodology: how we did it?

Offers.bet compared the 10 most Instagram-follow LA Rams players and with a tool from www.influencermarketinghub.com we analyzed the players insta-value. To get an indication of actual followers we also consulted with modash.io to find the number of fake or inactive followers.