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UK Best Sports Betting Platforms

2023 Top-Rated Sports Betting Sites and Apps in the UK (With Bonuses)

Finding the finest sports betting sites and apps in the UK, this guide prepared by betting experts of seeks to illuminate your journey through the varied landscape of betting operators. With an abundance of really good betting options, pinpointing the top of betting sites and mobile apps can be a challenging thing. However, we found those operators you can trust. Why? Because they offer good odds, big bonuses in free bets and a good number of betting markets, including football, boxing, tennis, water polo, hockey and more.

So, in our rating, the bet365, Gorsvenor Sports, 10bet and Mr Play app are the UK’s best sports betting sites in 2023. Take a closer look.

TOP Betting Websites with UK Licenses

  • Grosvenor Sport
  • bet365
  • Mr Play
  • 10bet
  • SBK
  • Spreadex
  • BetTarget
  • William Hill
  • Ladbrokes
  • Coral Sports

Grosvenor Sport

An offshoot of the esteemed Grosvenor Casino, Grosvenor Sport showcases a broad assortment of sports and betting markets. User-friendly and aesthetically pleasing, this platform simplifies the betting process while offering vast coverage, from mainstream sports like football and horse racing to niche markets like eSports.

Promotions: Grosvenor Sport greets new customers with a Double the Odds welcome bonus and entices regular users with accumulator boosts and horse racing specials.


A global betting powerhouse, bet365 stands as a familiar name in the UK. Offering a diverse array of sports and betting markets, this platform appeals to beginners and experienced bettors alike. bet365’s comprehensive offerings include popular sports, in-play betting, and live-streaming services.

Promotions: Expect a generous welcome bonus in bet credits and continuous promotions, such as early payout offers and accumulator bonuses.


With a foothold in the UK betting market since 2003, 10bet presents a diverse range of sports and betting markets. Known for its attractive promotions, 10bet keeps punters engaged with ongoing promotions and a blog packed with expert analysis.

Promotions: 10bet greets users with a hearty welcome bonus, enhanced odds, accumulator boosts, and cashback offers.


SBK combines the perks of traditional bookmaking with the novelty of a social betting app. This mobile-focused platform allows users to follow other bettors, share tips, and access competitive odds.

Promotions: SBK offers a risk-free bet for new users and a referral program for regular punters.


Primarily known as a spread betting firm, SpreadEx has broadened its horizons to include fixed-odds sports betting. The platform flaunts a diverse range of betting markets and unique features.

Promotions: SpreadEx presents new users with a choice between spread betting or fixed-odds welcome offers, while keeping regular users engaged with accumulator insurance and enhanced odds.

MrPlay Sport

Initially gaining traction as an online casino, MrPlay Sport has now ventured into the UK betting market. The site shines a spotlight on football and horse racing while offering a variety of niche markets.

Promotions: MrPlay Sport extends a generous welcome bonus in the form of a free bet along with event-specific promotions.


BetTarget, a new entrant, captivates punters with competitive odds and novel features like personalised bet recommendations.

Promotions: Ladbrokes offers free bets as a welcome bonus, along with ongoing promotions like daily odds boosts and accumulator insurance.

Best UK Betting Apps 2023 With Free Bets

bet365: Known for its user-friendly interface, extensive range of betting markets, and competitive odds. Bet £10, get £30 in free bet.

Paddy Power: Renowned for its innovative promotions, diverse betting markets, and superior user experience.

SBK: A mobile-first betting app that offers competitive odds, a sleek interface, and unique features. Get £30 in free bet bonus.

William Hill: Promises a seamless betting experience with a wide range of sports and betting markets.

Ladbrokes: Notable for its user-friendly interface, comprehensive sports coverage, and attractive promotions.

New UK Betting Operators To Try

  • TalkSports
  • DaznBet
  • PokerStars Sport
  • BetStorm
  • Kwiff 
  • Fitzdares 

Betting Bonuses in the UK

BookieWelcome Bonus & Free Bet Offer
10bet SportsUp to £50 free bonus bet
bet365 UKBet £10 get £30 bet credits. Code 365GMBLR
BetfredDeposit, get bonus up to £60 free bets
William HillBet £10 get 2 x £15 free bets
888 SportStake £30, get extra £30 + £10 casino bonus
Unibet£40 money back free bet if first bet loses
SBK£30 in Free Bet

The UK online betting market offers various betting bonuses, including welcome bonuses, deposit bonuses, no-deposit bonuses, matched free bets, enhanced odds, and free bet welcome offers. These are designed to attract new customers and keep existing ones engaged. Always be sure to check the terms and conditions, as these can vary significantly between different platforms.

TOP UK Betting Sites For Free Bets in 2023

Free bets are an enticing feature of online betting sites, allowing you to play with a potential return and no risk to your own capital. Each bookmaker, however, offers different free bet opportunities, often subject to particular terms and conditions. Here’s a guide to some of the top UK betting sites for free bets in 2023:

  1. 10Bet Sports: When you join 10Bet, you can receive a free bonus bet up to £50, boosting your initial betting potential significantly.
  2. Bet365 UK: With a unique code (365GMBLR), you can claim a £30 bet credit when you wager £10. It’s a great way to increase your betting capacity.
  3. Betfred: Betfred greets new customers with a bonus offer that could give you up to £60 in free bets when you make a deposit.
  4. William Hill: A traditional favourite, William Hill offers 2 x £15 free bets when you stake £10. This can provide a significant boost to your initial betting funds.
  5. 888 Sport: When you stake £30 at 888 Sport, they gift you an additional £30 to bet with, plus a £10 casino bonus – a combined package for diverse gaming experiences.
  6. Unibet: With a unique offering, Unibet provides a £40 money-back free bet if your first bet loses, giving you a second chance to win.
  7. SBK: When you join SBK, you can receive £30 in free bets, increasing your betting stake and opening up the opportunity for potentially higher returns.

Best Betting Exchanges

Betting exchange sites in the UK are key in our comprehensive list of superior betting sites due to their excellent odds and open policies on customer bets.

The top-rated betting exchanges are:

  • Spreadex
  • betfair UK
  • BetVictor

TOP Spread Betting Sites

Sports spread betting sites might not be widespread due to the complexity and potential risk of this form of online betting.

The top sports spread betting sites are:

  • Bet365
  • BetVictor

Cash Out Betting Sites

Cash out provides bettors with the flexibility to cancel all or part of their bet before the bet concludes in return for a payout. Bet365 is a king of early cash out betting, this bookmaker stands out in this category due to its versatility with auto cash management and ‘edit my bet’ options.

The top cash out betting sites are:

  • Bet365
  • BetVictor
  • Grosvenor

The Best Bet Builder Sites

Bet builders, also known as ‘request a bet’ systems, have been growing in popularity among sports bettors in recent years. They allow different outcomes to be combined into one bet. Like an accumulator bet, bet builders allow for the creation of high odds bets from a small stake. In-play bet builders are now available too.

The best bet builder sites are:

  • Bet365
  • BetVictor
  • Grosvenor

Best Sites for In-Play Betting

The quality of in-play betting service varies significantly among sites. This form of betting is now the most popular, with the majority of UK betting activity happening on in-play football markets. Bet365 promotes their focus on in-play betting, and our review supports this claim.

The top sites for in-play betting are:

  • Bet365
  • BetVictor
  • Grosvenor

Best Sites for Best Odds Guaranteed

If you regularly bet on horse racing, you’ll understand the importance of having the best odds guaranteed. The offer, its associated terms and conditions, and the availability can greatly vary from site to site.

The best sites for best odds guaranteed are:

  • Bet365
  • BetVictor
  • Grosvenor

Sports You Can Bet On With The Best UK Bookies

  • Darts: The precision and concentration involved in darts make it an exciting betting prospect. With tournaments like the PDC World Darts Championship, UK bookmakers offer an array of betting markets including match winner, 180s scored, and checkout finishes.
  • Snooker: Snooker is a popular sport for betting in the UK, with a number of high-profile tournaments such as the World Snooker Championship. Wagering options include match winner, frame winner, and highest break.
  • Boxing: Boxing betting offers an adrenaline rush like no other. Whether it’s wagering on the outright winner, method of victory, or rounds betting, UK bookmakers offer diverse markets for both professional and amateur bouts.
  • Greyhound Racing: A classic betting choice, greyhound racing offers fast-paced action. Typical betting options include race winner, forecast/tricast betting, and trap challenges.
  • Rugby: Rugby Union and Rugby League provide ample betting opportunities. From the Rugby World Cup to the Six Nations, bettors can wager on match winner, handicaps, total points, and first try scorer among others.
  • Esports: The rapid growth of esports offers a new dimension in betting. From Fortnite to CS:GO, and League of Legends, the opportunities are endless with markets on match winners, map winners, and tournament outrights.
  • American Football: NFL is at the heart of American Football betting. Punters can bet on match winners, total points, spreads, and individual player stats among other markets.
  • Basketball: From the NBA to the EuroLeague, basketball offers thrilling betting opportunities. Typical markets include point spreads, total points, and money lines.
  • Ice Hockey: Ice hockey, particularly the NHL, offers exciting betting markets like match winners, puck line handicaps, and over/under goals.
  • Baseball: With MLB being the centerpiece, baseball betting includes options like money lines, run lines, and total runs.
  • UFC & MMA: UFC and other mixed martial arts events offer a range of betting options, including fight winner, method of victory, and over/under rounds.
  • Virtual Sports: Virtual sports betting encompasses virtual football, horse racing, tennis, and more, offering 24/7 betting opportunities regardless of real-world schedules.
  • Aussie Rules: Predominantly focused on the Australian Football League, betting markets include match winner, points spreads, and first goal scorer.
  • Cycling: From the Tour de France to the Giro d’Italia, cycling offers markets on race winners, points classification winners, and King of the Mountains winners.
  • Cricket: Cricket offers a wide range of betting options with formats like Test Matches, One Day Internationals, and T20. Markets include match winner, top run-scorer, and wicket-taker.
  • GAA: Gaelic football and hurling are at the heart of GAA betting. Markets include match winners, handicap betting, and first goalscorer.
  • Speedway: Speedway betting involves wagering on race winners, championship winners, and match-ups.
  • Handball: Popular in Europe, handball betting options include match winner, total goals, and handicap betting.
  • Volleyball: From indoor to beach volleyball, bettors can wager on match winners, set betting, and total points.
UK TOP Betting Sites

Finding and Selecting the Best Bookmaker

Look for online bookmakers licensed and regulated by the UK Gambling Commission, with robust security measures. Choose a betting website that offers a diverse range of sports, competitive odds, attractive bonuses and promotions, a user-friendly interface, mobile apps, a variety of payment methods, reliable customer support and top casino gambling options.

How We Selected These Sites

Our selection process is based on a variety of factors to ensure a comprehensive review of each betting site. These factors include a thorough evaluation of the welcome bonuses and free bets available, the variety of sports and markets on offer, the competitiveness of odds, the quality of the user interface, the mobile experience, and the reliability and speed of customer service.

It’s crucial to note that as an affiliate site, we work closely with the bookmakers we recommend. These are not only partners but also betting platforms that we personally trust and use to place bets ourselves. Our reviews are, therefore, underpinned by personal experience, ensuring an authentic and genuine perspective.

The process doesn’t stop after listing the sites either. We regularly update our assessments to ensure that any changes in services or offers are accurately reflected, allowing you to have the most current information at your fingertips.

Our ultimate goal is to make your betting experience as enjoyable and successful as possible. With, you can be confident that the sites you choose to bet with are among the best in the UK. We’re committed to providing reliable, trustworthy, and up-to-date advice to enhance your online betting journey.

UK Betting Sites FAQs

How do I register at a UK betting site?

To register at a UK betting site, visit the platform’s website or download its mobile app, and complete the registration process by providing the required personal information, such as your name, address, date of birth, and email address. You may also be asked to verify your identity by providing a copy of your ID or other documents.

Are all UK bookmakers licensed and regulated?

Not all betting sites are licensed and regulated. Choosing a platform with a valid license from the UK Gambling Commission is essential, as this ensures fair play, security, and adherence to strict regulations.

How do I deposit and withdraw funds at a UK betting site?

To deposit funds, log in to your account, navigate to the cashier section, and choose your preferred payment method. Enter the amount you wish to deposit and follow the on-screen instructions. To withdraw funds, visit the cashier section, select the withdrawal option, choose your preferred payment method, and enter the amount you wish to cash out.