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Wynn Bet targeting Massachusetts as big opportunity to expand digital arm

One of the biggest brands in American betting is ready to enhance its profile in the retail arena, and Wynn Bet will look to use Massachusetts as its launching pad.

Gamblers in the state were delighted when it was recently confirmed Massachusetts has approved a bill to legally operate sports betting facilities in the near future.

Wynn already has a hospitality presence in Massachusetts with the Encore Boston Harbor, but there’s a hunger to advance its betting profile as the industry continues to grow across the U.S..

“We are looking forward to the potential for a significant catalyst for Wynn Bet in Massachusetts both in digital and retail sports betting,” said Wynn Resorts CEO Craig Billings. “For us, Massachusetts, I’ve said this before, Massachusetts was always an important bootstrapping event for Wynn Bet and for Wynn Interactive. We’ll be in Massachusetts day one.”